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Strategist, Creative, Musician

Strategy from behind the drum kit: one beat, every channel.

Michael playing drums on stage

On stage, one beat brings different instruments together. In advertising, one core idea gives every channel its own part to play. That’s the rhythm behind my approach to strategy.

Selected work.

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Guinness pint on a bar counter

Guinness 0.0

0.0% Alcohol. 100% Recall.

e.l.f. beauty campaign portrait and makeup

e.l.f. Beauty

A lip color so bold, it stops the wolf in his tracks.

Red Fender electric guitar on a wood floor

Fender

Every legend started in a garage.

Pandora Music app displayed on a phone

Pandora Music

Hear what’s inside.

Model wearing a black Diesel Denim Division T-shirt and sunglasses

Diesel.

What if fashion could glitch reality?

Brands I've been
jamming with.

Independent concept studies across culture, retail, music, beauty and hospitality.

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Live briefs.
Real-world client experience

Inside my real-client advertising coursework at Boston University. A growing collection of briefs, research, creative thinking and lessons from the work.

Step inside AdLab

About

Strategy shaped by culture.Tuned on stage.

Off Stage

Before strategy,there was rhythm.

No Sleep performing together under red stage lights

I play drums in No Sleep, a rock band. Step into our band life and live shows—and see how music shapes my creative work.

Blog

What Your Playlist
Says About You

Six blogs on music, personality and self-expression.

AI Lab

Model wearing a black Diesel T-shirt and sunglasses — Diesel.

What if fashion could glitch reality?

AI-generated films, shaped by a human eye. I turn concepts into keyframes, build motion, and edit every cut to rhythm.